The result is the ad:s multi-channel performance marketing platform, which provides our clients with a greater range of options to optimize their digital advertising campaigns including paid social, connected TV and digital out-of-home. But as the market has evolved and our clients place equal emphasis on marketing effectiveness, we expanded the ad:s offering to support top- of-funnel activity such as brand awareness and consideration. Marketing efficiency has been a key driver of our services and we’ve looked to apply these technical capabilities across multiple customer acquisition channels and platforms, such as our programmatic video advertising solution. Looking longer term, and as we move further into 2023, we’llfocus on developing a more in sightful measurement of marketing performance
This combination allowed us to provide operators with highly targeted display campaigns that significantly reduced advertising waste. To do this, we paired programmatic advertising capabilities with a Demand Side Platform (DSP) developed specifically for the betting industry. When Sportradar launched ad:s in 2019, the focus was very much on delivering efficient marketing activities for our operator clients. You launched ad:s in 2019, how has the service changed in that time? Florian Geheeb, Global Director Advertising Sales, Fan Engagement at Sportradar, discusses how the product has changed since its launch and what the future holds.
Four years later and the service goes from strength-to-strength.
Sportradar introduced ad:s, its data-driven digital marketing service, to the market in 2019.
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