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The same rule applies on the keywords and search engine marketing business. We pick what we want and we don’t stare on every single product on the shelves because we are looking for the specific things. We go to the super-store to buy the house-hold items… If you want to sell your product, you have to make it right, it should be suitable for the audience, then put that in front of the people (who need it the most), and finally, price it well. In online marketing, more or less everything is linked to the strings, if you want this, you have to do that, if you have to get there, you have to go that way.
